Two plans. No add-ons.

Pick the one that matches your practice.

A flat monthly number. No marketplace fees, no per-booking fees, no priced-feature waitlists. The only number that changes is whether you bill monthly or annually.

Essentials

Everything you need to run a solo practice.

$24/ month

Billed annually at $288

You save $60/year vs. monthly

  • Branded booking site · custom domain · embed on any site
  • Calendar · recurring · drag-to-reschedule
  • Client records · intake forms · SOAP notes
  • Stripe payments · cards on file · tipping
  • Email + SMS reminder automations
  • Bilingual EN / ES throughout
Start free trial

14-day free trial · no card · cancel anytime

Most popular

Pro

Everything in Essentials, plus the marketing tools to grow.

$39/ month

Billed annually at $468

You save $120/year vs. monthly

  • Everything in Essentials
  • Marketing campaigns
  • Automated win-back and birthday messages
  • Gift certificates · packages · sales & promotions
  • Advanced reporting · earnings & tax dashboard
  • Priority support
Start free trial

14-day free trial · no card · cancel anytime

What's actually on the bill

Subscription is only part of the story.

Most booking platforms keep their subscription low and recoup it on the rest of the bill: payment surcharges, per-booking fees, marketplace commissions on every new client they send you. Here's the line-by-line, by provider.

  • ApptOnly Pro
    Subscription
    $39/moflat — no marketplace cut
    Per-booking / processing
    2.9% + 30¢ (Stripe)
    Marketplace cut
    None
  • Vagaro
    Subscription
    $30/mo + $10/staff
    Per-booking / processing
    2.2–3.5%
    Marketplace cut
    None
  • MassageBook
    Subscription
    $9.99–$34.99/mo
    Per-booking / processing
    ≈2.79% + 25¢
    Marketplace cut
    15% (min $6) per new marketplace client
  • Fresha
    Subscription
    $19.95/mo
    Per-booking / processing
    2.29–3.30% + 20¢
    Marketplace cut
    20% (min $6) per new marketplace client
  • Booksy
    Subscription
    $29.99/mo + $20/staff
    Per-booking / processing
    2.49% + 15¢
    Marketplace cut
    30% on new clients with Boost ($49.99/mo)
  • GlossGenius
    Subscription
    $24/mo (Std), $48/mo (Gold)
    Per-booking / processing
    2.6% flat
    Marketplace cut
    None
  • Mindbody
    Subscription
    $99/mo (Starter)
    Per-booking / processing
    2.99% + 30¢
    Marketplace cut
    None
  • StyleSeat
    Subscription
    $35/mo
    Per-booking / processing
    ≈2.2–2.6% + 30¢ + $2.35/booking
    Marketplace cut
    30% (max $50) per new marketplace client

Public list pricing as of May 2026. Processing rates vary by card-present vs. online and by region. "Marketplace cut" applies to first-visit bookings that come through the provider's directory or app. Clients who find you on Google, Instagram, or your own site are not subject to it.

  • 14-day free trial · no credit card · cancel anytime
  • Bilingual EN / ES, built natively, not translated.
  • All plans: 2.9% + 30¢ pass-through processing. No marketplace fees. No surcharges. No surprises.
  • White-label: your brand, not ours. Easy data migration from any client list.

Stripe's standard rate, like with any processor. ApptOnly takes nothing on top.