Two plans. No add-ons.

Pick the one that matches your practice.

A flat monthly number. No marketplace fees, no per-booking fees, no priced-feature waitlists. The only number that changes is whether you bill monthly or annually.

Essentials

Everything you need to run a solo practice.

$24/ month

Billed annually at $288

You save $60/year vs. monthly

Branded booking site · custom domain · embed on any site
Calendar · recurring · drag-to-reschedule
Client records · intake forms · SOAP notes
Stripe payments · cards on file · tipping
Email + SMS reminder automations
Bilingual EN / ES throughout

Start free trial

14-day free trial · no card · cancel anytime

Pro

Everything in Essentials, plus the marketing tools to grow.

$39/ month

Billed annually at $468

You save $120/year vs. monthly

Everything in Essentials
Marketing campaigns
Automated win-back and birthday messages
Gift certificates · packages · sales & promotions
Advanced reporting · earnings & tax dashboard
Priority support

Start free trial

14-day free trial · no card · cancel anytime

What's actually on the bill

Subscription is only part of the story.

Most booking platforms keep their subscription low and recoup it on the rest of the bill: payment surcharges, per-booking fees, marketplace commissions on every new client they send you. Here's the line-by-line, by provider.

Provider	Subscription	Included in the price	Per-booking / processing	Marketplace cut
ApptOnly Pro	$39/mobilled annuallyflat — no marketplace cut	✓ site ✓ SMS ✓ marketing ✓ forms ✓ reports	2.9% + 30¢ (Stripe)	None
Vagaro	$60/mo with Forms, MySite + $10/staff	site +$20 ✓ SMS ✓ marketing forms +$10 ✓ reports	2.2–3.5%	None
MassageBook	$59/mo (Practice)	✓ site ✓ SMS ✓ marketing ✓ forms reports in Clinic	3.5–3.6% + 15¢ online	15% (min $6) per new marketplace client
Fresha	$45.85/mo (Independent + Smart Website, Insights)	site +$15.95 SMS: 100 free a month, then $0.02 each ✓ marketing ✓ forms reports +$9.95	2.79% + 20¢ online	20% (min $6) per new marketplace client
Booksy	$29.99/mo + $20/staff	site not published ✓ SMS ✓ marketing ✓ forms ✓ reports	2.69% + 30¢ online	30% on new clients with Boost (no monthly fee)
GlossGenius	$56/mo (Gold), $48/mo annual	✓ site ✓ SMS ✓ marketing ✓ forms ✓ reports	2.6% flat	None
Mindbody	From $79/mo (Starter); Ultimate by quote	✓ site SMS in Accelerate marketing in Ultimate forms not published reports in Accelerate	2.99% + 30¢	20% (max $30) per new app client
StyleSeat	$45/mo with Custom Websites	site +$10 ✓ SMS ✓ marketing ✓ forms ✓ reports	2.6% + 30¢ online (+$2.35 client booking fee)	30% (max $50) per new marketplace client

ApptOnly Pro
Subscription
$39/mobilled annuallyflat — no marketplace cut
Included in the price
- ✓ site
- ✓ SMS
- ✓ marketing
- ✓ forms
- ✓ reports
Per-booking / processing
2.9% + 30¢ (Stripe)
Marketplace cut
None
Vagaro
Subscription
$60/mo with Forms, MySite + $10/staff
Included in the price
- site +$20
- ✓ SMS
- ✓ marketing
- forms +$10
- ✓ reports
Per-booking / processing
2.2–3.5%
Marketplace cut
None
MassageBook
Subscription
$59/mo (Practice)
Included in the price
- ✓ site
- ✓ SMS
- ✓ marketing
- ✓ forms
- reports in Clinic
Per-booking / processing
3.5–3.6% + 15¢ online
Marketplace cut
15% (min $6) per new marketplace client
Fresha
Subscription
$45.85/mo (Independent + Smart Website, Insights)
Included in the price
- site +$15.95
- SMS: 100 free a month, then $0.02 each
- ✓ marketing
- ✓ forms
- reports +$9.95
Per-booking / processing
2.79% + 20¢ online
Marketplace cut
20% (min $6) per new marketplace client
Booksy
Subscription
$29.99/mo + $20/staff
Included in the price
- site not published
- ✓ SMS
- ✓ marketing
- ✓ forms
- ✓ reports
Per-booking / processing
2.69% + 30¢ online
Marketplace cut
30% on new clients with Boost (no monthly fee)
GlossGenius
Subscription
$56/mo (Gold), $48/mo annual
Included in the price
- ✓ site
- ✓ SMS
- ✓ marketing
- ✓ forms
- ✓ reports
Per-booking / processing
2.6% flat
Marketplace cut
None
Mindbody
Subscription
From $79/mo (Starter); Ultimate by quote
Included in the price
- ✓ site
- SMS in Accelerate
- marketing in Ultimate
- forms not published
- reports in Accelerate
Per-booking / processing
2.99% + 30¢
Marketplace cut
20% (max $30) per new app client
StyleSeat
Subscription
$45/mo with Custom Websites
Included in the price
- site +$10
- ✓ SMS
- ✓ marketing
- ✓ forms
- ✓ reports
Per-booking / processing
2.6% + 30¢ online (+$2.35 client booking fee)
Marketplace cut
30% (max $50) per new marketplace client

"+$" add-ons are already counted in the subscription price; usage charges are not.

Public list pricing as of September 2026. Processing rates vary by card-present vs. online and by region. "Marketplace cut" applies to first-visit bookings that come through the provider's directory or app. Clients who find you on Google, Instagram, or your own site are not subject to it.

14-day free trial · no credit card · cancel anytime
Bilingual EN / ES, built natively, not translated.
All plans: 2.9% + 30¢ pass-through processing. No marketplace fees. No surcharges. No surprises.
White-label: your brand, not ours. Easy data migration from any client list.

Stripe's standard rate, like with any processor. ApptOnly takes nothing on top.