“Free” isn't free.
Fresha's marketplace takes 20% of every new client, and now there's a monthly fee too. ApptOnly never takes a cut.
Keep every new client
Fresha takes 20% of the first booking from every new marketplace client ($6 minimum). On ApptOnly you keep 100% of every booking, from every source, forever.
Your brand, not a marketplace listing
On Fresha you're one tile in a directory beside every competitor in town. ApptOnly is white-label by default, so your booking page is your business, with no marketplace steering clients elsewhere.
Competitor pricing verified June 2026.
What Fresha does well
Fresha grew fast for a reason: a genuinely strong free starting point and a huge consumer marketplace.
Massive marketplace reach
Fresha's consumer app and directory are enormous. For a business that wants to be discovered by new clients browsing for appointments, that reach is hard to match.
Polished, modern product
The booking experience, calendar, and mobile apps are well designed and pleasant to use. Fresha clearly invests in product craft.
Low subscription cost
At $19.95 a month for an individual, Fresha's subscription is genuinely inexpensive, cheaper than ApptOnly's monthly price on the sticker alone.
Where Fresha falls short when you're solo
Fresha makes its money on the back end, and the friendliest-looking pricing hides a cut that grows with your success.
20% of every new marketplace client
Win a new client through Fresha's marketplace and Fresha keeps 20% of their first booking, with a $6 minimum. The better you do at attracting new clients, the more that cut costs you.
The free era is over
Fresha built its base on a free plan and then introduced a monthly subscription. The deal you signed up for may not be the deal today, and a pricing model that changes once can change again.
You're a listing, not a brand
On Fresha you're one tile in a directory, sitting beside every competitor in your area. Little stops a client who came for you from booking someone else next time.
What “free” actually costs
Fresha's subscription is cheap, but its 20% cut on new marketplace clients is where the real cost lives. Here is what two new clients can cost you.
- New client, $90 first visit20% of the first booking, $6 minimum
- $18
- New client, $150 first visit
- $30
Fresha also charges $19.95 a month now, where it used to be free. ApptOnly is $39 to $49 a month all-in and never takes a percentage of a booking, from the marketplace or anywhere else.
How ApptOnly is different
Three reasons solo providers switch to ApptOnly. They're built in, not bolted on.
Bilingual EN/ES, end to end
Your booking page, intake forms, reminders, and receipts all speak your client's language. English or Spanish, switchable per client, with no add-on and no separate site.
Your brand, not ours
ApptOnly is white-label by default. Clients see your name, your colors, and your booking page. They never see a marketplace or a platform logo competing for their attention.
One price, no commissions
Forms, website, reminders, payments, and CRM are all included for one flat monthly price. We never take a percentage of a booking, from any source, ever.
Switching questions, answered
Keep what's yours.
No credit card. Cancel anytime. Set up takes less than 15 minutes.
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