Your booking page URL

Your booking page lives at a URL that looks like this:

yourname.apptonly.pro

The part before the dot is your slug. It is the short, lowercase, hyphenated identifier for your business on ApptOnly. It is what clients type, share, paste into Instagram, and remember.

Where it shows up

The slug appears in more places than you might expect:

• The booking page URL itself
• Email reminders sent to clients
• SMS confirmations
• Embed snippets and book-now buttons you put on your own site
• Your client portal (so they can manage existing bookings)

If you ever want to embed the booking page on your own domain, the slug is what we use to identify which business is being booked.

Picking a good one

Aim for something short, memorable, and unambiguous. A few principles:

• Use your business name when you can. acmewellness.apptonly.pro reads better than acme-wellness-llc-llc.apptonly.pro.
• Skip the suffix. acmewellness over acmewellness-llc or acmewellness-co.
• No numbers or dates unless they're part of your brand. acme2026 will look stale next year.
• Avoid hyphens if you can. They are allowed, but harder to say over the phone.
• All lowercase, no spaces. The slug enforces this automatically.

Why you should not change it casually

After you launch, every place your slug appears, you are committing to. If you change the slug later:

• Every link you have shared (Instagram bio, business cards, email signature) will break.
• Clients with bookmarked confirmation pages will hit a missing-page screen.
• SEO weight you have built on the old slug resets.

You can change it from Settings if you absolutely need to, but treat it the way you would treat your business name. Pick it once, with intent.

Reserved slugs

A small number of slugs are reserved for ApptOnly's own use (things like admin, app, help, www). If you try to claim one, the availability check on the signup screen will flag it and ask for something else. The check runs as you type.